As loss of sponsorship is in the news it made me think about why any company would sponsor a brass band. If you, as a band representative, are in front of the MD, Chairman or marketing manager of a company, how do you respond when they ask "What's in it for us?" I hope that the debate will generate some arguments to use. As I have been involved in sales and marketing for many years now, I'm not convinced that sponsoring a brass band will generate any sales leads, but if you have examples to disprove my thoughts then please post them. My reasons for companies to sponsor: Philanthropy - The owner likes bands and can do what he or she wants with their money, maybe likes the kudos of being associated with the band. Marketing - In a broad sense having a band that name checks your company on radio / tv / local paper can increase general awareness and make people consider your company when making a buying decision. Difficult to measure though. Marketing also tends to work in campaigns so no-one should be surprised when sponsorship isn't renewed. Marketing people are also influenced by their own personnel: one band I was in lost its sponsorship and one reason given was that they couldn't justify paying for a band when they were making some of their own workers redundant. Public Relations - Some companies want to be seen as good neighbours / corporate citizens, putting money back into the local community (maybe to negate the bad PR of having a big smelly factory in town!). Others want to promote their character; northernness or Britishness perhaps. Hope this generates some useful ideas and debate..