All the leading supermarkets nowadays do a "budget" brand eg Tesco Value, a home brand and a "luxury" brand eg Morrisons The Best. I like treating myself to these as and when I can afford it/they're on offer/a special occasion. 9 times out of 10 they are very nice. Occasionally I have one and think that it's no different or better than the home brand version. What always makes me laugh, however, is the description of said lines. By putting one word in front of the product name, apparently gives it an altogether more aloof status in the quality stakes. For example, strawberry yoghurt (or yogurt...see other thread!!) suddenly becomes Woodland strawberry yoghurt. In adding this single word onto the beginning of the description we are duped into conjuring all sorts of images of plump, perfectly ripened, succulent strawberries, no doubt freshly picked by a young attractive "Flake Ad" girl in a light summery dress that is slightly see through when the sun shines through it, in the outskirts of 100 acre wood where Winnie the Pooh lives and all is right with the world. They are placed in a real straw basket and the maiden skips off across daisy filled meadows to some picturesque country cottage where these most delicious of strawberries are magically transformed by fairies into the most sumptuous, creamy yoghurt you are ever likely to taste........ ALL THAT just by adding the word "Woodland" on the front! It may be two words in some cases..."Wild Alaskan" smoked salmon. Only the very best of salmon could be Wild Alaskan, not your run of the mill, home brand, farmed dyed salmon. Oh no. This is Wild Alaskan. Private Jets whisk highly skilled fishermen off to Alaska, whereby they endure sub zero temperatures for 20 days and nights, thigh deep in ice cold water, fending off grizzly bears and the like with only their rod and waders for protection. When they finally land said salmon, as it soars majestically upstream, it is not killed but sedated in the most humane way possible.The fisherman then sets off a flare gun which generates an immediate response from a nearby helicopter which airlifts the sedated salmon to a waiting supersonic jet to transport it at breakneck speed to your local supermarket at which point a team of veterinary surgeons quietly and gently put the salmon to sleep while they cradle and stroke it. Within a minute of this it's wrapped with tender loving care and placed on the shelf, where you pick it up and think "Ah, yes...Wild Alaskan Salmon...it will have been swimming upstream in Alaska 30 minutes ago" now it is mine. What a difference a word can make!