I was recently made aware of another local band in our home town using the key words from the youth band and adult band that I am associated with on their website. The webmaster of our band website had found that if you highlighted the homepage of this other band it showed both the name of the adult band and the youth band. This is apparently frowned upon by by the major search engines and I think a little bit sad and immature on the part of the other band. I really don't know what they hope to achieve by doing this. I did forward the copy of the home page with those key words highlighted and they then disappeared only to be written into some new script on their footer note.