So...with more and more shops offering discounts, money-off vouchers and 2 for 1 offers etc....have you altered how you're shopping this year...not necessarily Christmas? I often wonder about how companies can still make a profit by offering as much as they are doing just now, with many items half-price or with huge discounts on...and can only presume that in previous years, certain items have been overpriced. However, I still find myself looking at things like clothes for my kids, and thinking, 'oh, that's such a good buy, I'll get some'....when I may not have even have bothered had I not seen the offers advertised. What I mean is, I am not necessarily buying stuff because I 'need' to buy it, but because I think it is a good bargain. For example, with kids' clothes that are on offer/in a sale/in a shop with vouchers - I'll get basics in a larger size, knowing that they'll grow into them and that because they are basics, they don't need to follow a 'trend' as such....but would I have bought them if they hadn't been on offer? I don't know. Are shops guilty of overpricing goods, if they can sell them, at profit, at a greatly reduced price? So....what about everyone else?