There was a lot of heat about celebrity endorsees recently, and other threads have discussed new instrument launches. Given that some instruments in a brass band are also used in other ensembles, how would you market the "brass band only" instruments? How did Schilke become the sop of choice? Which instruments are more frequently bought by individuals and which by bands? I've argued on other threads that once you have decentish equipment the best investment is time spent practising and taking lessons, but how do you decide what is decent? Thinking about my accumulation of instruments, I have: Besson New Standard sop - from eBay but I had a perception it would be well built and play well - which it does. Virtuosi Regency trumpet - enough people had told me they were worth a try and the company let me play several options before I bought - and it's great value. Conn 8H trom - again a word of mouth thing, I knew several great players who used them and I'd played 8H and 88H in bands. Slightly tangentially I also have a Fender P Bass, again you see loads of bassists using these but it's not until you actually play one you realise why.. So what influenced / would influence you? Personal recommendation? Chance to try? Glossy advert? Super low price? Something else?