I'm sure we've all noticed the type of audiences that brass bands attract. Not wanting to sound derogatory to any age group - but we seem to play to the elderley people of this world - ie, we entertain people's grandparents, a certain, ageing social demographic. Playing in a Brass Band is hardly considered a 'cool' thing to do nowadays, A perception that i'm sure we - as a movement and as individals are aware of. How can we, as a movement, shake off our cheesy 'silly men in silly coats' image and appeal to a younger, more trendy audience? Ideas that i've had are: More current popular repertoire? better advertising/marketing? 'Fusion' projects with musicians from popular musical genres Please discuss.